CRM FOR SERVICE LABORATORIES
Customer relations that convert to repeat orders.
Milva CRM is the sales and customer relationship module built for service laboratories, directly connected to the order system and lab data in Milva IO, so the sales team sees client activity and churn risk in real time.
Customer relationships, sales pipeline, and opportunities, connected directly to your laboratory data in Milva IO.
No extra system. The CRM is built directly into your existing lab data.
Complete customer overview
See everything about a customer in one place: order history, analysis types, contract volume and communication. Know your customers better than your competitors and identify growth potential.
Sales pipeline
Track leads and opportunities from first contact to signed agreement. Prioritise the right customers and close business faster with full pipeline visibility.
Commercial management
Dashboards and reports for commercial managers: revenue per customer, churn risk and growth opportunities. Decisions based on laboratory data, not gut feeling.
Integrated into Milva IO
CRM is connected directly to your order system and laboratory data. The sales team sees customer activity in real time without having to ask the lab: one shared picture of the customer.
Unlimited customers
No limit on the number of customers or contacts. Fixed price per year, not per user or per contact. Grows with your customer base without extra billing.
Notifications and follow-up
Automatic reminders for meetings, follow-ups and churn risk. No customers fall through the cracks. The system tracks when you last made contact.
Milva CRM vs. a general CRM
- ✓General CRMs like HubSpot have no knowledge of lab operations and require manual updates from order and lab data. Milva CRM is built directly into your order system and laboratory data.
- ✓Without a link to lab data, churn risk is hard to spot before the client is already gone. Milva CRM shows when a client's order frequency drops, as an early churn signal.
- ✓A general CRM requires the sales team to ask the lab to see client activity. Milva CRM gives the sales team real-time visibility without interrupting lab operations.
- ✓General CRMs are typically priced per user or per contact, which gets expensive as you grow. Milva CRM has a fixed annual price with unlimited customers and contacts.
Module · Add-on
Lab focused CRM
Never lose track of a client, manage relationships and grow your pipeline from one place.
per year · unlimited customers
Common questions
What is Milva CRM?
Milva CRM is the sales and customer relationship module built specifically for commercial service laboratories. It connects directly to lab order data in Milva IO, so the sales team sees real-time client activity, order frequency, and churn risk without switching systems.
How is Milva CRM different from a general CRM like HubSpot?
General CRMs have no knowledge of lab operations. Milva CRM is built around lab order data: it shows which clients are ordering what analyses, when order frequency drops (churn signal), and what commercial opportunities exist, using data from the lab workflow itself.
Can we track the sales pipeline in Milva CRM?
Yes. Milva CRM includes a full sales pipeline with deal stages, contact management, and commercial opportunity tracking, all linked to existing client order history.
How many customers can we manage?
Milva CRM supports unlimited customers at no extra per-customer fee.
What does Milva CRM cost?
Milva CRM starts from €1,999 per year, added to a base Milva IO subscription.